Apple has One more thing...

If you haven’t heard yet, there’s a new iPod!  Steve Jobs’ timing is impeccable.  Its 15–30% thinnner than the previous 20gb color iPod.  It comes in 2 flavors 30GB and 60GB for $299 (same price as before) and $399. 

Of course there’s the nano from 5 weeks ago that coincided with the new version of iTunes, but now there is another new version 6 to support the video.  That’s right the new ipods do video.  You can purchase music videos, download trailers, and now TV Shows they day after they air!!  Here’s more on the new iPod.  and here’s more on iTunes 6 (which includes gifting by the way.)

Then there’s Front Row.  So far its like Apple’s answer to Windows Media Center, with a remote! Here’s more on Front Row.

They also announced a new iMac.  Figures I just bought my wife a 20inch iMac in July.  Oh well.  Click here for more on the iMac.

Here’s the point of my summary of their announcements.  Apple is doing such an incredible job with applications, with hardware, and with marketing them that they are the best out there in presenting cutting edge technology to HOME USERS.  Apple can’t compete in the IT market for the majority of businesses outside of the creative world, but they are certainly doing a GREAT job transforming the home user experience and in my opinion raising the bar for what Microsoft will need to do to innovate with their applications to compete in the home user space.

I live in both worlds and the more I know about Microsoft’s products and the more I know about Apple’s prodcuts the more I can appreciate them both for their strengths.  I am most definitely a fanatic for both. 

Here’s Steve Job’s presentation.